You bring clarity and vision to your patients—shouldn't your online digital footprint do the same for your practice?
94% of patients...
rely on online reviews to choose healthcare providers, and nearly 75% start their search there. Your online presence isn’t just a reflection of your business—it’s the first impression patients trust.
Marketing Optics: More Than Reviews... We Help You Build Client Relationships That Last.
If your reviews aren’t doing justice to the quality you deliver, it’s time to take control.
More 5 Star Reviews
Less time spent chasing feedback
Higher patient trust & retention
Book a Free Reputation Audit - Let’s make your practice the clear choice for patients.
What Happens When You Take Control of
Your Online Reputation?
What Happens When You Take Control of Your
Online Reputation?
Higher Trust & Credibility - Patients feel confident choosing you over competitors.
More Patient Referrals - A great online reputation fuels word-of-mouth recommendations.
Less Stress for Your Team - No more chasing reviews or worrying about online negativity.
Improved Search Rankings - Google favors businesses with active, high-quality reviews.
Increased Revenue - More positive reviews = more booked appointments.
🔎 Is your online reputation saying what you want it to say?
Book your 15 minute Free Audit and take control of your reputation now!
- no pressure, no hassle, just clear, actionable insights.
Book your 15 minute Free Audit
and take control of your reputation now!
- no pressure, no hassle, just clear, actionable insights.
Top 5 Frustrations with Online Reputation
(and How We Solve Them)
"I Have No Control Over What People Say Online!"
⮕ You actually do. We help you build a proactive strategy—responding to reviews professionally, managing patient feedback, and ensuring accurate information across platforms.
"I Don’t Have Time to Manage Reviews!"
⮕ We automate the review collection process. Our system seamlessly follows up with patients via SMS and email, encouraging positive reviews while filtering out negative experiences before they impact your reputation.
"I Don’t Know How to Improve My Ratings."
⮕ We make it easy. From coaching your staff on when and how to ask for reviews to optimizing your Google Business Profile, we create a structured approach that naturally improves your ratings over time.
"Negative Reviews Are Hurting My Business."
⮕ We can help you turn negatives into positives. Coaching you and your team to craft thoughtful, professional responses to mitigate damage, rebuild trust, and ensure potential patients see your commitment to excellent care.
"I Have No Idea How I Compare to Competitors."
⮕ We provide clear insights. With detailed monthly reports, we show you how your online reputation stacks up, where you’re losing potential patients, and how to stay ahead of local competitors.
📢 Your reputation is already being shaped online—are you in control of it?
Let’s ensure your practice is seen, trusted, and chosen by more patients.
Why Reputation Comes First...
Before patients trust you with their vision, they trust what they see online.
At Marketing Optics we believe your reputation is the heart of your brand. A strong online presence builds trust, enhances credibility, and increases patient retention and referrals.
That’s why we start with Reputation Management -because even the best marketing strategies won’t work without a solid foundation.
First, we strengthen your reputation
Then, we fine tune your branding for long term success.
Think of it like a Diagnosis & Treatment Plan
Reputation Management: The Diagnosis
Assessing your online presence to identify strengths and areas that need attention.
Branding: The Treatment Plan
Once the diagnosis is clear, we develop and implement strategies that strengthen your online presence—just like a customized treatment plan leads to healthy results.
We assess the health of your reputation beyond just your star rating.
For example, a 4.8/5 rating is great, but if you only have 22 reviews in 10 years, that’s a problem.
We implement automations that proactively connect with your patients before and after appointments.
We give you opportunities to engage between visits - sharing valuable education, personalized tips, and exclusive specials based on their needs.
You’ll be seen as a proactive provider, not just a reactive one. Patients will feel valued, even when they’re not in your office.
SERVICES
Elevating Your Practice with a Tailored Digital Strategy
At Marketing Optics - we understand that growing a successful optometry practice requires a multi-faceted approach - one that seamlessly blends reputation management, strategic branding, and cutting-edge digital marketing.
Rather than delivering a one-size-fits-all solution, our team takes the time to deeply understand the unique dynamics of your practice, your target patients, and your long-term goals. This allows us to craft a truly customized plan that illuminates your path to sustainable growth and success.
By aligning the key pillars below, we'll ensure your practice is seen, trusted, and chosen by more patients in your local market.
Ready to take your optometry practice to new heights? Schedule a Free Reputation Audit today and let's get started.
Reputation Management
Your Google ratings, online reviews, and social proof are often the first things potential patients see. Without a strategy, you risk:
Negative reviews going unanswered.
A lack of engagement that deters new patients.
Your competitors outranking you in search results
We automate review requests and optimize your Google Business Profile, and help you manage responses, ensuring a five-star online reputation that drives patient trust and referrals.
Patient Outreach
Patients don't return as readily if they don't hear from you. Without proactive outreach, patients forget to rebook appointments, or schedule necessary screenings.
Automated recall reminders keep appointments on schedule
Targeted eyewear promotions drive additional revenue
Risk-based health alerts demonstrate your ongoing care
We help you stay connected year-round with comprehensive communication strategies, ensuring patients remain engaged, loyal, and receive the care they need.
Patient Engagement
Great patient care doesn’t stop at the exam room. Keeping patients engaged between visits builds loyalty, strengthens retention, and improves satisfaction.
Automated appointment reminders reduce no-shows
Two-way messaging maintains ongoing communication
Patient surveys gather valuable feedback for practice improvement
We can automate appointment reminders, two-way messaging, patient surveys, and personalized outreach, ensuring every patient feels valued without extra work for your team.
Smart Automations
Reclaim Time, Elevate Patient Care
As an optometrist, you're juggling everything from exams to practice management, leaving little time for what matters to you most: exceptional patient care.
Some key areas ripe for optimization include:
Appointment Confirmations & Follow-Ups, eliminate manual tracking
Lead Nurturing Campaigns
24/7 AI-Powered Patient Support ensures continuous support
By automating repetitive workflows, you’ll have more time to focus on your patients and grow your practice. Ready to streamline your operations?
Educational Content
Positioning Your Practice as the Trusted Authority. Patients search online for eye health information, but they need a trusted expert to guide them.
Automatically deliver timely eye care tips to your patients
Provide specialized guidance from dry eye management to preventive care
Build credibility through reliable, professional health resources
By sharing reliable, actionable content, you'll build stronger patient relationships
while growing your practice, ensuring
your practice becomes the go-to resource for all health needs.
Branding
Want patients to remember your practice at first glance? A strong, recognizable brand makes your practice instantly stand out. Without cohesive branding, you risk looking generic, inconsistent, or untrustworthy.
Logo & visual design tailored to your unique practice identity
Consistent messaging & in-office branding elements
Website & social media alignment that reinforces recognition.
We help optometry and other health clinics develop a polished brand identity that resonates with patients. Your brand should feel as professional as the care you provide; let us help you craft it.
Michelle Cameron-Coulter
Olympic Gold Medalist & Entrepreneur
*"Before working with 3 Sixty Digital Solutions, I was overwhelmed. I kept procrastinating on essential tasks like emails, domain setup, payment processing, and more—it was holding my business back. Kris and the team stepped in and took care of everything. They streamlined all my systems—branded emails, landing page, payment processing, and calendars—creating a seamless workflow that finally gave me the time and space to focus on what I do best: serving my clients at the highest level.
Would I recommend 3 Sixty Digital Solutions? Absolutely! If you're looking for expert help with GHL automation, system setup, or creative business solutions, this is the team to go to. They're professional, fast, and a total blast to work with.
Thank you, Kris, Derren, and the fabulous 3 Sixty team!"
Dr. Alisa Cross
Psychiatrist &
Founder - Pasta Lux
"Starting from scratch was overwhelming, but 3 Sixty Digital Solutions wiped away the confusion and helped me build a clear foundation for my business—and my mindset. Kris was a true guiding light, offering clear, adaptable advice that always aligned with my vision.
They brought my ideas to life with ease, dedication, and genuine support, helping me feel confident and in control—no more training wheels in business!
I absolutely recommend 3 Sixty Digital Solutions for anyone needing help with branding, logistics, or strategic direction. Whatever you need—they make it happen.
Thank you, Kris and Derren!"
Sarah Sturgis
Entrepreneur
& Founder
"If you’re looking for something special to grow your business, look no further—3 Sixty Digital Solutions is the answer to your prayers!
After six years of building my business, I always dreamed of having a team logo but lacked the creativity and tech skills to make it happen. Kris was an absolute joy to work with. I gave her very little to start with, and she created a brand that went far beyond anything I imagined.
The turnaround time was faster than expected, the results were amazing, and I couldn’t be happier. I highly recommend 3 Sixty Digital Solutions for all your business needs!"
How do I actually control my online reputation?
While you can't control what people say, you can control how you respond, engage, and present your brand online. We automate review requests, optimize your Google Business Profile, monitor feedback, and professionally respond to reviews—so you're always seen in the best light. Think of it like your digital bedside manner.
What if I don’t have time to manage reviews and online stuff?
You’re not alone—most providers don’t. That’s why we’ve built a system that works in the background. With smart automations and patient-friendly outreach, we handle the heavy lifting, so your team can stay focused on what they do best—exceptional patient care.
Will this actually help me get more patients?
Yes—94% of patients rely on online reviews to choose providers, and nearly 75% start their search there. A stronger reputation means more trust, higher Google rankings, and more booked appointments. It’s not just marketing—it’s patient acquisition.
How do I compare to other optometrists in my area?
We run a full reputation diagnostic, analyzing your online reviews, visibility, and engagement compared to local competitors. Whether your rating is high but your review count is low, or you're missing key keywords, we pinpoint exactly what needs improvement—and create a plan to outperform the competition.
What if I’ve had some bad reviews already?
Negative reviews don’t have to be a dealbreaker. In fact, how you handle them can build more trust than a perfect rating. We help you respond professionally, resolve issues, and balance the narrative with a consistent stream of positive reviews from your happy patients.
Meet Our Professional Team
Why Work with Us?
We specialize in reputation management that gets your clinic noticed for the right reasons.
We implement automations that save time and improve patient satisfaction.
We bring decades of experience in sales, service, and systems—with a deep understanding of the health and wellness space.
We genuinely care about your growth and treat your business like our own.
Meet the Power Duo Behind Marketing Optics
Experts in Reputation Management & Digital Solutions for Health Practitioners.
At Marketing Optics, we combine strategy, tech, and a little bit of magic to help optometrists, med spas, dentists, physiotherapists, and health clinics shine online.
Our goal? To elevate your reputation, automate your client experience, and create loyal patients who return again and again.
Kris Harley-Jesson
Founder | Business Strategist | Digital Growth Catalyst
Kris is the heartbeat of Marketing Optics and the visionary behind 3 Sixty Business Solutions. Her journey from elite athlete and Olympic-level coach to international sales executive is a masterclass in resilience, strategy, and leadership. With a background in healthcare, orthopaedics, and medical device sales and marketing, Kris knows how to speak the language of health professionals—and how to get results.
She’s led international teams, built a European division during a triple-dip recession, and consistently earned President’s Club awards for B2B excellence. But what really drives Kris is empowering business owners who are keen to lead and grow their businesses online and build a solid relationship with their clients/patients and customers.
Now, she’s on a mission to bring clarity, confidence, and scalable growth to health and wellness professionals who are ready to thrive—not just survive—in the digital age.
If your practice is ready to stand out, attract ideal patients, and run like a well-oiled machine, Kris will help you get there—with heart, hustle, and a strategy that actually works.
Derren Jesson
GHL Certified Tech Expert | Systems Whisperer | Pun Enthusiast
Derren is our resident tech genius (and pun master), bringing humor, precision, and serious tech skills to every project. With a solid foundation in the luxury automotive industry—including time as a Senior BMW Technician and Service Manager—Derren knows how to diagnose complex problems, improve workflows, and keep things running smoothly.
He’s turned underperforming departments into success stories, and now he’s channeling that same expertise into helping health professionals and entrepreneurs build automated, client-friendly systems using Go High Level (GHL).
From setting up seamless online booking and review systems to streamlining communication and follow-ups, Derren makes your backend feel like a luxury ride.
If you’re tired of tech headaches and want someone who “just gets it” (and makes you laugh while doing it), Derren’s your guy.
Get In Touch
Email: [email protected]
Office: 631 - 29 Avenue NW, Calgary AB T2M 2M8
Hours: Mon – Fri.: 9:00am - 4:30 pm MT
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