You bring clarity and vision to your patients—shouldn't your online reputation do the same for your practice?
94% of patients...
rely on online reviews to choose healthcare providers, and nearly 75% start their search there. Your online presence isn’t just a reflection of your business—it’s the first impression patients trust.
At Marketing Optics, we help optometrists like you ensure your online reputation focuses on exceptional care, outstanding service, and trustworthiness.
If your reviews aren’t doing justice to the quality you deliver, it’s time to take control.
More 5 Star Reviews
Less time spent chasing feedback
Higher patient trust & retention
Book a Free Consultation - Let’s make your practice the clear choice for patients.
What Happens When You Take Control
of Your Online Reputation?
Higher Trust & Credibility - Patients feel confident choosing you over competitors.
More Patient Referrals - A great online reputation fuels word-of-mouth recommendations.
Less Stress for Your Team - No more chasing reviews or worrying about online negativity.
Improved Search Rankings - Google favors businesses with active, high-quality reviews.
Increased Revenue - More positive reviews = more booked appointments.
🔎 Is your online reputation saying what you want it to say?
Book your 15 minute Free Consultation and take control of your reputation now!
- no pressure, no hassle, just clear, actionable insights.
Top 5 Frustrations with Online Reputation
(and How We Solve Them)
"I Have No Control Over What People Say Online!"
⮕ You actually do. We help you build a proactive strategy—responding to reviews professionally, managing patient feedback, and ensuring accurate information across platforms.
"I Don’t Have Time to Manage Reviews!"
⮕ We automate the review collection process. Our system seamlessly follows up with patients via SMS and email, encouraging positive reviews while filtering out negative experiences before they impact your reputation.
"I Don’t Know How to Improve My Ratings."
⮕ We make it easy. From coaching your staff on when and how to ask for reviews to optimizing your Google Business Profile, we create a structured approach that naturally improves your ratings over time.
"Negative Reviews Are Hurting My Business."
⮕ We can help you turn negatives into positives. Coaching you and your team to craft thoughtful, professional responses to mitigate damage, rebuild trust, and ensure potential patients see your commitment to excellent care.
"I Have No Idea How I Compare to Competitors."
⮕ We provide clear insights. With detailed monthly reports, we show you how your online reputation stacks up, where you’re losing potential patients, and how to stay ahead of local competitors.
📢 Your reputation is already being shaped online—are you in control of it?
Let’s ensure your practice is seen, trusted, and chosen by more patients.
Why Reputation Comes First...
Before patients trust you with their vision, they trust what they see online.
At Marketing Optics we believe your reputation is the heart of your brand. A strong online presence builds trust, enhances credibility, and increases patient retention and referrals.
That’s why we start with Reputation Management -because even the best marketing strategies won’t work without a solid foundation.
First, we strengthen your reputation
Then, we fine tune your branding for long term success.
Think of it like a Diagnosis & Treatment Plan
Reputation Management: The Diagnosis
Assessing your online presence to identify strengths and areas that need attention.
Branding: The Treatment Plan
Once the diagnosis is clear, we develop and implement strategies that strengthen your online presence—just like a customized treatment plan leads to long-term health.
We assess the health of your reputation beyond just your star rating.
For example, a 4.8/5 rating is great, but if you only have 22 reviews in 30 years, that’s a problem.
We implement automations that proactively connect with your patients before and after appointments.
We give you opportunities to engage between visits - sharing valuable education, personalized tips, and exclusive specials based on their needs.
You’ll be seen as a proactive provider, not just a reactive one. Patients will feel valued, even when they’re not in your office.
Services
Elevating Your Practice with a Tailored Digital Strategy
At Marketing Optics - we understand that growing a successful optometry practice requires a multi-faceted approach - one that seamlessly blends reputation management, strategic branding, and cutting-edge digital marketing.
Rather than delivering a one-size-fits-all solution, our team takes the time to deeply understand the unique dynamics of your practice, your target patients, and your long-term goals. This allows us to craft a truly customized plan that illuminates your path to sustainable growth and success.
By aligning the key pillars below, we'll ensure your practice is seen, trusted, and chosen by more patients in your local market.
Ready to take your optometry practice to new heights? Schedule a Free Consultation today and let's get started.
Reputation Management
Your Google ratings, online reviews, and social proof are often the first things potential patients see. Without a strategy, you risk:
Negative reviews going unanswered.
A lack of engagement that deters new patients.
Your competitors outranking you in search results
We automate review requests, monitor feedback, optimize your Google Business Profile, and manage responses, ensuring a five-star online reputation that drives patient trust and referrals.
Patient Outreach
Patients don’t return as readily if they don’t hear from you.
Without proactive outreach, patients forget to rebook appointments, refill prescriptions, or schedule necessary screenings.
We help you stay connected year-round
with automated recall reminders, eyewear promotions, risk-based health alerts, and reactivation campaigns to keep patients engaged and loyal.
Patient Engagement
Great patient care doesn’t stop at the exam room. Keeping patients engaged between visits builds loyalty, strengthens retention, and improves satisfaction.
We can automate appointment reminders, two-way messaging, patient surveys, and personalized outreach, ensuring every patient feels valued without extra work for your team.
Smart Automations
Reclaim Time, Elevate Patient Care
As an optometrist, you're juggling everything from exams to practice management, leaving little time for what matters most: exceptional patient care.
Some key areas ripe for optimization include:
Appointment Confirmations & Follow-Ups
Lead Nurturing Campaigns
24/7 AI-Powered Patient Support
By automating repetitive workflows, you’ll have more time to focus on your patients and grow your practice.
Ready to streamline your operations?
Schedule a consultation today!
Educational Content
Positioning Your Practice as the Trusted Authority
Patients search online for eye health information, but they need a trusted expert to guide them. Position your practice as the go-to resource through strategic patient education.
Imagine automatically delivering timely eye care tips and information to patients - from dry eye management to preventive care guidance.
By sharing reliable, actionable content, you'll build stronger patient relationships while growing your practice.
Digital Marketing Assessment & Optimization
Is your digital marketing delivering the results you deserve?
Let's analyze your digital strategy's performance and unlock its full potential. We'll examine:
Current Performance Metrics - what's working and what isn't
Technology Stack Review - streamline your digital tools
Engagement Analysis - optimize patient touchpoints
The result? A lean, efficient marketing system that drives real practice growth.
Branding
Want patients to remember your practice at first glance?
A strong, recognizable brand makes your practice instantly stand out. Without cohesive branding, you risk looking generic, inconsistent, or untrustworthy.
We help optometry and other health clinics develop a polished brand identity with:
Logo & visual design tailored to your practice
Consistent messaging & in-office branding
Website & social media alignment
Branding ReFresh!
Your brand should feel as professional as the care you provide; let us help you craft it.
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FAQS
How can your agency help my business stand out in a crowded market?
At [Your Marketing Agency's Name], we specialize in crafting unique and tailored marketing strategies that set your business apart. Through in-depth market research and competitor analysis, we identify opportunities for differentiation. Whether it's through compelling branding, targeted digital campaigns, or innovative content, we'll work closely with you to create a distinctive presence in your industry.
What can I expect in terms of measurable results from your marketing services?
Our commitment is to deliver tangible results that matter to your business. We focus on key performance indicators (KPIs) such as increased website traffic, higher conversion rates, improved ROI, and enhanced brand visibility. Our data-driven approach ensures that we not only meet but exceed your expectations, providing regular reports and insights to track our progress and adapt strategies for optimal outcomes.
How does your agency keep up with the ever-changing digital marketing landscape?
Staying at the forefront of industry trends is essential to our success. Our team is dedicated to continuous learning and professional development. We regularly attend industry conferences, participate in workshops, and invest in the latest marketing tools and technologies. This proactive approach ensures that our strategies remain innovative and effective, helping your business thrive in the ever-evolving digital world.
Meet Our Professional Team
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Get In Touch
Email: [email protected]
Address Office: 631 - 29 Avenue NW, Calgary AB T2M 2M8
Assistance Hours:
Mon – Fri.: 9:00am - 4:30 pm MT
